About Us

In 1979 Paul Longmire was wandering through St. James's in London when an exquisite tie pin caught his eye in the window of a long established silversmiths and jeweller. Less than an hour later he came out of the store, not only the owner of the tie pin, but the whole jewellery store itself!

Following in his family's tradition, he had been a successful interior designer and antique dealer for many years, but he had always had a great personal passion for jewellery. On that fateful day in the late 70's, seeing his opportunity for a late career change and a chance to follow his passion, he duly reopened the store in his own name and established the Longmire brand as offering the most exceptional and renowned jewellery.

Together with his wife Eleanor, they originally offered an array of jewellery, displaying only a few pairs of personal cufflinks. But they soon found they had a natural affinity for cufflink designs and materials that their growing customer base loved, and this led to them establishing the business as specialising in exceptional cufflinks that remains to this day.

The very last thing the owner of the premises - Edwin Johnson MVO of Plante & Johnson - did on leaving his premises after a lifetime working in the same shop was to give to Paul Longmire a framed collection of Royal Presentation cufflinks from George V onwards (which the firm still treasures today).

During Paul's ownership he was awarded Royal Warrants of approval from Her Majesty The Queen, The Queen Mother and Prince Philip.

Longmire opened a second shop opposite Harrods in 1999, which it replaced with a store on Sloane Street in 2002. From 2004 to 2013 Longmire acquired premises on New Bond Street but due to redevelopment of New Bond Street they then relocated to Jermyn Street - just around the corner from the original shop, in 2014. Jermyn Street, world famous for producing the finest bespoke and off the peg men's shirts, was the perfect location for a cufflink business of Longmire's traditions to be based.

The flagship store is the largest in our history and yet still contains some of the original furniture from the first shop.

Longmire remains an independent brand, still owned within the Longmire family. We have long been the only cufflink specialist that can offer such a wide range of different styles, shapes, materials and colours: creativity, character, craftsmanship and choice.  We look forward to welcoming you to our Jermyn Street store, or helping you make your selections on our website.

Please call +44 (0)20 7930 1033 for personal service                                 Monday-Saturday 10.00 -18.00   

All correspondence to:


75a Jermyn Street