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Longmire is an independent British cufflink brand born in St. James’s, London in 1979.

"Sooner or later, the dedicated cufflink buff will find Longmire... It is the epitome of understated St. James's class."
The Sunday Times

Longmire offers the largest and most diverse collection of original cufflinks in the world - a truly extraordinary showcase of creativity, character, colour and craftsmanship.

"The largest collection of cufflinks and dress studs to be found."
New York Times

jeweller's history

When Paul Longmire was wandering through St. James's in late 70s London, an exquisite tie pin caught his eye in the window of a long-established jeweller and silversmith. A few hours later he was not only the owner of the tie pin, but the business itself.

Paul Longmire had followed in his family's tradition as a successful antique dealer and interior designer, but he had always nurtured a more personal passion for jewellery.

Seeing his opportunity for a late career change he reopened the jewellery store with his wife Eleanor under his own name.

They originally displayed only a few pairs of favourite cufflinks, but soon found they had a natural affinity for fine cufflinks.  This snowballed naturally into ultimately establishing Longmire as the world’s leading name for cufflinks of exceptional quality.

The late Paul Longmire and Eleanor Longmire on their wedding day.

Royal Presentation cufflinks supplied from 12 Bury Street St James’s since King George V

Whilst at their original address Longmire was honoured with Royal Warrants of appointment from Her Majesty The Queen, The Queen Mother and HRH Prince Philip

Longmire - retail history

Over time business grew and the company’s retail presence expanded. The brand has had shops in some of London's most fashionable streets. Hans Road opposite Harrods in 1999, on Sloane Street in 2002, and Bond Street from 2004 - 13.

Its biggest and last was on the iconic Jermyn Street - a centre of excellence in tailoring for men - just around the corner from the original shop.

  • Bury Street
  • Hans Road
  • Sloane Street
  • Bond Street
  • Jermyn Street

"The fantastic Longmire collection of cufflinks tends to be the siren lure to customers"

- International Herald Tribune

on-line store

Since Covid19 changed London’s fashion footprint forever, Longmire closed its last London physical premises in 2020. But, as with many brands, the company has seen remarkable local and global business through its internet retail store. Innovators through-and-through, Longmire London has had a digital presence since 1999.

contact us

For advice on your cufflink selection, or to discuss any of our fine cufflink collections, please contact Michael Coulthurst, Sales Director: mc@longmire.co.uk or +44 (0)20 7930 8720.

*Shipping worldwide at no charge